Gene Woodall’s impact on cotton farmers in Arkansas can be measured more easily in millions of pounds of yield increase rather than dollars and cents, which is simply incalculable. As the creator and driving force behind the Cotton Research Verification Trials, Woodall delivered meaningful benefits to cotton farmers through efficient and profitable production methods. He helped revive cotton as a profitable crop for Arkansas farmers, who had seen cotton acreage drop by more than 75 percent between the 1950s and late 70s due to low productivity and profitability challenges.